Â鶹´«Ã½AV

Lecturer in Management

I am a lecturer in the Leadership and Management department. My teaching philosophy centers around active learning and developing students into versatile thinkers who can apply knowledge innovatively. Before joining the Â鶹´«Ã½AV in 2020, I taught various courses at other universities. I have experience running my own business projects and providing consulting services to SMEs on several e-commerce platforms.

My main research interests include semiotics - the study of signs and meaning-making, with a focus on cognitive processes like abductive reasoning for creating novel meaning. I also have more specific interest in the study of imagination and consciousness which I have discussed in my PhD thesis.

Other References

• Member of the editorial board for

Qualifications

• PhD in Cognitive semiotics and communication, Middlesex Â鶹´«Ã½AV
• Fellow of the Higher Education Academy
• Associate Fellow of BALEAP
• QTS (Qualified Teacher Status)
• MA in Communication
• BA in Marketing
• BA in Philology

Teaching Expertise

• Digital marketing
• Consumer behaviour
• Business and marketing communication
• Intercultural communication
• Strategy
• Risk management
• Entrepreneurship
• Research skills.

Research Interests

• Cognitive semiotics
• Behavioural science
• Sustainability and critical consumption
• Sustainable Development Goals
• Analytics and technological innovations
• Epistemology
• Philosophy of mind

Projects

• Abductive reasoning and audience engagement through metaphors for sustainability in reducing food waste.

Publications

• Pistol, R. (2022) The effectiveness of 'Reading aloud' when teaching academic skills, UOB CEFL Journal online.
• Pistol, R. and Bouherar, S. (2020). Broadening Relevance: The Polemic Property of Concepts in Metaphorical Language. European Scientific Journal, ESJ.
• Pistol, R. (2019) A guide to Conference Calls in English, Maya Publishing, Romania.
• Pistol, R. (2018). Types of Inferences in the Comprehension of Metaphor. Theory and Practice in Language Studies, 8(8), 899-905.

Conference presentations:

• Pistol, R. (2023) 'Abductive reasoning and audience engagement', oral presentation, Postgraduate Researchers' Summer Conference, Middlesex Â鶹´«Ã½AV. July.
• Pistol, R. (2023) 'Novelty in meaning', poster presentation, 16th Researching and Applying Metaphor International Conference, Spain. June.
• Pistol, R. (2021) 'Aesthetic experience in how we comprehend meaning', oral presentation, Summer Conference, Middlesex Â鶹´«Ã½AV. June.
• Pistol, R. (2020) 'Academic language and study skills in online teaching during Covid-19', oral presentation, LEZINRU, Â鶹´«Ã½AV of Mohamed El-Bachir El-Ibrahimi Bordj Bou Arreridj, June
• Pistol, R. (2018) 'Same or different cognitive processes for conventional and novel meaning?', Middlesex Â鶹´«Ã½AV Summer Conference, June.
• Pistol, R. (2018) 'Inferences in meaning comprehension', WORK: PLAY' Easter Conference, Middlesex Â鶹´«Ã½AV. March.
• Pistol, R. (2017) 'Intuitive and reflective inferences in the comprehension of metaphors', poster presentation, mFil Manchester Â鶹´«Ã½AV, April.

Contact Details

E: Ramona.Pistol@beds.ac.uk